Moments That Matter: CSR Campaign Planning Checklist

How can your organisation drive more impact using moments that matter?

From GivingTuesday to Earth Day, awareness days not only shine a spotlight on important causes, issues, and celebrations that occur throughout the year; they also inspire people across the world to connect and support each other.

For CSR leaders, aligning your campaigns with these events can go a long way in increasing engagement and showcasing your company’s values. To help you bring these moments to life, we’ve created a simple checklist with the steps you’ll need to take before, during, and after your campaigns.

What this resource gives you:

• Strategic campaign planning templates

• Steps for developing an effective communication strategy

• Tips for launching your campaign, evaluating progress, and celebrating your impact

• A list of local and global 2026 awareness days for the UK, USA, and Canada

With this helpful guide, you’ll have everything you need to activate a moment that matters at your organisation!