Measuring Your Social Impact with Andrea Avtjoglou

At the 2025 YourCause Corporate Social Impact Summit, leaders from across industries came together to connect, collaborate, and explore new ways to create social change.

But what happens after that impact is made? How do you then measure and share the effects of your Corporate Social Responsibility (CSR) programmes with your C-Suite, colleagues, and community?

For answers, we turn to Andrea Avtjoglou, Head of Product at YourCause from Blackbaud. In this 3-minute interview, she shares expert tips to help take your programmes to the next level. Learn how to:

  • Effectively measure the success of your programmes
  • Set meaningful social impact goals
  • And calculate the ROI of your CSR activity

Ready to learn how your business can capture, analyse, and benchmark the difference you’re making in the world? Watch the full video below.