How Flutter Entertainment Streamlined Global Giving While Empowering Local Brands
The Need
Flutter Entertainment is home to a wide-range of household brands – each with its own unique identity, market, and desire to support local causes and communities.
But with each brand operating independently, Flutter faced a significant challenge:
How to create a colleague giving approach that could scale across regions without compromising each brand’s autonomy?
Colleagues across the globe were eager to give back; and yet Flutter’s existing manual workflows and fragmented systems made it increasingly difficult to track activity, manage matched giving, vet charity partners, measure and report on outcomes, and maintain strategic oversight.
It became clear that to meet this growing demand, Flutter needed more than just additional resources. They needed a way to empower local brands to give back independently, while still enabling the wider business to operate responsibly, efficiently, and transparently across all community activity.
The Solution
To meet this dual need, Flutter implemented YourCause CSRconnect – a single, intuitive platform that centralises volunteering, donating, and matched giving for colleagues, no matter their location.
This platform now serves as a hub for all impact activity, creating a seamless and customised experience for local teams to sign up for volunteering opportunities and support the causes that matter most to them. At the same time, it gives Flutter’s community leads the tools and confidence they need to effectively manage impact activity, ensure governance, and aggregate insights at a group level.
“CSRconnect has been instrumental in expanding our reach to colleagues across Flutter Entertainment, without compromising individual brands and their local priorities. It has enabled us to streamline the processing of matched giving donations, provided confidence in the vetting of organisations supported and enhanced our reporting capabilities, making our community efforts and colleague engagement more efficient and impactful.”
Kerry McNally
Group Head of Communities, Flutter Entertainment PLC
The Impact
Since adopting CSRconnect, Flutter Entertainment has seen steady measurable improvement in its community efforts.
In fact, in the last 12 months alone, CSRconnect has helped facilitate:
- $280,000 in employee donations from 10 countries and over 400 donors
- An additional $140,000 in matching gifts
- 650+ volunteer hours logged
- 140+ employees engaged in volunteering programmes in the USA
- 320 + charities supported with volunteering and giving
For a business built on strong local brands, CSRconnect has helped bridge the gap between global expectations and local action.
Not only has the platform significantly reduced administrative load, maximised impact, enhanced reporting, and improved employee engagement; it has also given Flutter confidence that their CSR team is supported and their growing community efforts are being delivered efficiently, wherever in the world they happen.
Your Turn!
Managing a community programme across multiple brands or regions? We’d love to support you. Get in touch with our team of experts to explore how we can help you build a CSR programme that empowers your people, strengthens your data, and delivers meaningful impact at scale.